Digital Campaign Report, Social Media Campaign Report analysis & Example. Digital Campaign Report Writing For Student’ Assignment. Report writing for the digital and offline campaigns.
How To Write Digital Campaign Report
Campaign means creating awareness or public visibility of any company, product, service, and so on. It is also known as publicity that implies the movement of information from source to mass people. The process of information dissemination could happen face to face or via media. The campaign is associated with the public interest, service, goods, organization, and social awareness or entertainment work.
The subject of the Demigod group’s campaign was a social media campaign of anti-bullying and anti-cyber-bullying. On behalf of the Demigod group, therefore, we had chosen both online and offline campaigns.
Target Audience: People who use Facebook, the Young generation, University students, and staff.
The digital campaign refers to online marketing or web advertising. It encompasses digital channels to spread messages quickly to the audience within a short time. The key components or elements of digital publicity are websites, social media, email, mobile ads, search engine optimizing, and search engine marketing.
Social Media Campaign Example
According to the anonymous decision of the Demigod group, we have chosen social media to promote our campaign. We decided to choose social media because social media, especially Facebook has become the most famous among people with a web rank of 6. Facebook is the best place for online marketing to reach your messages to an unlimited audience within a short time.
We have taken a month-long campaign program to promote a social campaign of anti-bullying and anti-cyber-bullying. We have sorted out target audiences and executed our online campaign through three steps centered on Facebook.
First of all, we have created a Facebook group named Anti-bullying and anti-cyber-bullying. Then, we uploaded an attractive cover photo to attract people as well as join our group. Finally, We got a satisfied amount of group members in our group, and most of them were students from different universities across the world. We managed to assign more than 50 members to our group within a week through our group members’ activities.
Execution of Digital Campaign
In addition to that, we started to upload contents that represent the negative impact of bullying and cyber-bullying. The contents are very fascinated to attract people, such as photos, videos, and quotes. We have edited some content that got from google and posted it to our group for creating awareness. It produced a remarkable output. These contents represent how to stop bullying and cyber-bullying and what you should do if others have bullied you. We have provided tips for bullied persons includes how to save personal data from getting rid of cyber-bullying.
Group members and outsiders who are not members of the social campaign of anti-bullying and anti-cyberbullying Groups express their feeling through commenting. Just after one week, we started to create our own content by taking photos and videos and post them to our social media. It yielded outstanding responses from the audience. We conducted several meetings to complete our group discussion. Every meeting was fruitful for creating something new that stimulate the pace of the group activities.
Finally, On behalf of the anti-bullying and anti-cyber-bullying group, we will organize a social campaign program on 20 November 2019. It will hold at Dewan Za’ba, the communication department, modern language, and communication faculty at University Putra Malaysia. The anti-bullying and anti-cyber-bullying group has created an event for advertising that program on social media. The purpose of this event is to let knowing more people regarding the social campaign and invite them to participate in the program. Typically, The Demigod group campaign brought success by creating awareness and advertising for our stated program, which is fixed to hold on 29-11-2019. Our group has become able to create awareness of people, especially among the young generation connected with social media.
Social Media Campaign Report Example
According to the statistic report of the Anti-bullying and anti-cyber-bullying Facebook group, 52 percent of Facebook users have only seen the post contents. Where 27 percent of users pressed the like button. And, around 14 percent of them commented below the post comment box. Although, Only 7 percent of them shared our Facebook group’s post. So, among 100 percent of Facebook users, 48 percent are very active to show their spontaneous activities through liking, commenting, and sharing. It is a clear indication of an effective digital campaign on Facebook.
Apart from Facebook, we have advertised the anti-bullying and anti-cyber-bullying campaigns on other social media such as What’s app, Instagram, We chat, etc. We intended to make it viral on social media through sharing. For example, the demigod group members shared the program poster fixed to hold on 29 November 2019 at Dewan Za’ba.
3. Execution of offline campaign
As bullying happens anywhere in any situation and cyber-bullying happens on social media. Therefore, we have chosen both online and offline campaigns. Offline campaign means outdoor advertising where people get together physically for their own interest. We have chosen a print media campaign for the offline campaign. Print media publicity implies advertising that uses physically printed media such as posters, newspapers, and magazines. We printed more than 20 posters to hang on board at the notice board in University Putra Malaysia. It emphasizes advertising to reach our content to target audiences. Printing media publicity represents traditional or out-of-home advertising hence we have chosen both ways.
To sum up, the Demigods group’s campaign for anti-bullying and anti-cyber-bullying successfully used social media and other sources of exposure. The combination of online campaigns and offline or traditional campaigns made this campaign advertising more effective. All communication channels independently and combined reached more than expected audiences. Actually, creative plans of members and dynamic implementation methods helped meet demand and achieve a common goal.