Global Assistant Marketing Plan-Best Agency in Bangladesh For Study Abroad. Best Agency in Bangladesh For Study Abroad With Scholarship. Global Assistant is the best agency in Bangladesh to study abroad with scholarships including Malaysia, Spain, Canada, Europe, Japan, Korea, India, Germany, Singapore, Australia, USA, UK.

Global Assistant Consultancy Firm Marketing Plan

 

EXECUTIVE SUMMARY

This marketing plan for the Global Assistant also the best agency in Bangladesh for study abroad has been created by its founder to increase popularity among people and attract more customers. Although the Global assistant has been launched in 2019, the employees have huge experience to operate this firm properly. Global Assistant Consultancy firm launched its operation officially in 2019, although it is proving service unofficially for a long time ago. The agricultural and industrial era has gone and now we are living in the communication era in the global village. So, Global Assistant wants to provide authentic information by sharing knowledge to produce the best decision for your life.

Firstly, they are trying to motivate students to continue their studies to build a better future. So, The Global Assistant is working for both financial benefits and spreading social awareness. They suggest and assist students to get admission to the best university that can build their better career. In addition, The Global Assistant also the best agency in Bangladesh for study abroad helps people from the perspective of migration issues such as getting a second home, professional visa, working visa, tourism sector, and so on. Finally, we must work towards meeting the demands of customers and achieving a common goal. Over the next five-year, The Global Assistant will assist the student to choose the best university for pursuing a bachelor’s, master’s, and Ph.D. degree also help universities to improve their reputation through proving intellectual students.

 

 COMPANY DESCRIPTION

The Global Assistant Consultancy firm was founded in 2019 by entrepreneur Kobiruzzaman who has an undergraduate degree in communication and worked for several years in the public relations industry. Although Kobi started to operate the Consultancy business officially in 2019 he had experienced it a long time ago. The prime motive of this firm is to show the right way to choose perfect institutions for studying. So, It has become the best agency in Bangladesh to study abroad.

THE GLOBAL ASSISTANT’S MISSION AND GOALS

The Global Assistant’s mission is to be the leading information provider and acquire the belief of mass people during making decisions regarding studious issues.  It wants to inspire people to get outdoors more often and enjoy family and friends while doing so.  In addition, Global Assistant strives to design a better future for students and academicians.

During the next five years, The Global Assistant seeks to achieve the following financial and non-financial goals:

FINANCIAL GOALS

• It is looking forward to opening up more branches in Dhaka and Malaysia and other countries to provide authentic information. I’d like to personally invite you to visit the Global Assistant office.
• Increase the salary for the employees and revenues by at least 50 percent each year.
• Donate at least $2,000 a year to conservation organizations and social campaigns.

NON-FINANCIAL GOALS

• Introduce two new service lines—opening one more international branch and increasing social media marketing.
• Develop a successful Internet site, while maintaining strong relationships with clients.
• Global Assistant is also committed to giving back to the community by contributing to local conservation programs. Ultimately, the company would like to develop and fund its own environmental programs.

CORE COMPETENCIES

Global Assistant seeks to use its core competencies to achieve sustainable competitive advantage, in which competitors cannot provide the same value to clients and applicants that Global Assistant does.  So, Global Assistant has developed core competencies in (1) offering high-quality information; (2) creating a sense of community among consumers who come here; and (3) developing a reputation among customers. However, Global Assistant believes in building strong relationships with students, guardians, and customers of information and motivation, and services.

 SITUATION ANALYSIS

The marketing environment for Global Assistant represents overwhelming opportunities.  It also contains some challenges that the firm believes it can meet successfully. The Global Assistant is governed by the SWOT analysis a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

THE TARGET MARKET                                                          

The target market for the Global Assistant study abroad agency has chosen Asian countries including Bangladesh, India, Pakistan, Malaysia, and so more. In addition, the target audiences are active clients between the ages of 25 and 45 who want to study for a better future. These active clients represent a demographic group of well-educated and successful individuals; they are single or married and raising families. Ultimately, they are somewhat education-oriented and highly ambitious people who are seeking migration to better countries.

MARKETING & ADVERTISING

Marketing means creating awareness or public visibility of any company, product, and service, and so on. It also implies the movement of information from sources to mass people. The process of information dissemination could happen face to face or via media.

On behalf of the Global Assistant Consultancy firm, we had chosen both online marketing and offline marketing and executed it properly.

LIST OF MARKETING STRATEGIES

1. Relationship marketing
2. Word of mouth marketing
3. Mass marketing
4. Diversity Marketing
5. Seasonal Marketing
6. Online Marketing
7. Email Marketing
8. Outbound Marketing
9. Inbound Marketing
10. Social Media Marketing
11. Offline Marketing
12. Event Marketing
13. Direct Marketing
14. Content Marketing
15. Community Marketing
16. B2B Marketing
17. B2C Marketing
18. Acquisition Marketing.
19. Affiliate Marketing.
20. Brand Marketing.
21. Buzz Marketing.
22. Campus Marketing.
23. Cause Marketing.
24. Content Marketing.
25. Vertical Marketing.
26. Video marketing
27. viral marketing
28. Web marketing.
29. Youth marketing.
30. Street marketing.

FIVE YEARS MARKETING TIMELINE