Technology Acceptance Model (Davis, 1989) PDF

Technology Acceptance Model (Davis, 1989) PDF. Perceived usefulness, perceived ease of use, and user acceptance of information technology.

Technology Adoption Models

Technology Acceptance Model (TAM) (Davis, 1989)

Fred D. Davis introduced the Technology Acceptance Model (TAM)  in 1989. It is one of the most popular models for technology adoption. Many scholars have applied this model to diverse disciplines.

Title: Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology.

Author: Fred D. Davis

Publisher: Management Information Systems Research Center, University of Minnesota is collaborating with JSTOR to digitize, preserve and extend access to MIS Quarterly.


APA: Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319-340.

MLA: Davis, Fred D. “Perceived usefulness, perceived ease of use, and user acceptance of information technology.” MIS Quarterly (1989): 319-340.

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Technology Acceptance Model (Davis, 1989) PDF

Technology Acceptance Model (Davis, 1989) Abstract:

Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance. Definitions for these two variables were used to develop scale items that were pretested for content validity and then tested for reliability and construct validity in two studies involving a total of 152 users and four application programs. The measures were refined and streamlined, resulting in two six-item scales with reliabilities of .98 for usefulness and .94 for ease of use. The scales exhibited high convergent, discriminant, and factorial validity.

Perceived usefulness was significantly correlated with both self-reported current usage (r=.63, Study 1) and self-predicted future usage (r= .85, Study 2). Perceived ease of use was also significantly correlated with current usage (r=.45, Study 1) and future usage (r=.59, Study 2). In both studies,
usefulness had a significantly greater correlation with user behaviour than did ease of use. Regression analyses suggest that perceived ease of use may actually be a causal antecedent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Implications are drawn for future research on user acceptance.
Keywords: User acceptance, end-user computing, user measurement.

logy Adoption Technology Adoption Models- Models of Technology Adoption. Models for Technology Adoption. Also, Technology Adoption Theories and Models. Technology Adoption Models The technology adoption models refer to the theories and frameworks that explain why people accept and utilize modern technology. It also describes how people adopt modern technology and use them in communication, business, health, education and other sectors. Technology adoption means accepting and utilizing modern technology confidently. Researchers introduce several technology adoption models in the recent decade to describe the reasons for technology adoption. They also mention the significant factors of these models that stimulate people to accept modern technology. On the other hand, academicians consider a few factors that drive users to reject modern technology. The technology adoption models play a critical role in further improving technology. The COVID-19 pandemic has proved the importance of technology adoption in social, political, educational, business contexts. Therefore, nobody can deny the usefulness of modern technology and its application in personal life. The Importance of Technology Adoption Models Technology adoption models answer the most common question “why do people use the new technology?”. In addition, the researchers and practitioners present factors that influence people to accept new technology. Technology has become an inevitable part of daily life. For example, in the COVID-19 pandemic, students have conducted virtual classes through online meeting platforms such as Google Meet, Zoom Meeting, Microsoft Team, and Skype. Additionally, many organizations have handled corporate meetings via these web conferencing applications. They have also generated virtual meeting minutes and submitted them by the technological tool. The technology adoption models are developed in order to propose the reasons and consequences of using the technology. Technology Adoption Models The Technology Adoption Theories and Models are: Technology Acceptance Model(TAM)-1986 Extended Technology Acceptance Model (TAM 2) (ETAM)- 2002 Unified Theory of Acceptance and Use of Technology (UTAUT)- 2003 Technology Acceptance Model-3 (TAM 3)-2008 Extending Unified Theory of Acceptance and Use of Technology (UTAUT2 (2012) Motivational Model (MM)-1992 Motivational Model of Microcomputer Usage-1996 Uses and Gratification Theory (U&G)-1974 Diffusion of Innovation Theory- 1962 Perceived Characteristics of Innovating Theory (PCIT) The Model of PC Utilization (MPCU)-1991 1. Technology Acceptance Model(TAM)-1986 Fred D. Davis introduced the technology acceptance model(TAM) in 1986 in his PhD thesis paper titled “A TECHNOLOGY ACCEPTANCE MODEL FOR EMPIRICALLY TESTING NEW END-USER INFORMATION SYSTEMS: THEORY AND RESULTS”. The technology acceptance model outlines three factors such as perceived usefulness, perceived ease of use, and attitude toward using the system. It also represents the design feature with X1, X2, and X3. The Original Technology Acceptance Model By Fred Davis (1986)- Technology Adoption Models The Original Technology Acceptance Model By Fred Davis (1986) Technology Acceptance Model (TAM) (Davis, 1989)

Technology Acceptance Model (Davis, 1989) PDF

Technology Acceptance Model (Davis, 1989) PDF


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